Hair Salon :: Branding :: Environmental :: Creative

Hair Salon Identity Development

Art DirectionBrandingGraphic Design
2012
Integrated Marketing Communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media work together as a unified force.
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